INTRODUCTION FROM THE COMPANY:
Revlon, Inc. started in 1932 by siblings Charles and Joseph Revson and Charles Lachmann with a $300. 00 investment and one product which contained nail enamel. Revlon now has a 75 year great providing top quality products to women. Revlon products are offered in more than 100 countries around the world with sales away from the United States creating 43% of sales in 2006. Their product categories contain skin care, cosmetic makeup products, personal proper care fragrance and professional products. Some of the companies most recognized brands are, Revlon, Ultima II, ColorStay, Almay, Charlie, Flex, Mitchum, Jean Nate' and Color Silk. REVLON, INC. MISSION STATEMENT:
" Revlon's long term mission should be to emerge as the major cosmetics and private care organization in the twenty-first century by appealing to young, trendy girls, healthy mindful women (skin care), and older ladies with its number of brands. вЂќ " Revlon is a leader in cosmetic makeup products, skin care fragrance, and personal proper care and is a respected mass-market aesthetic brand. The vision is usually to provide enchantement, excitement and innovation through quality products at affordable prices. вЂќ EXTERNAL ANALYSIS:
1 ) The baby boomers are any external chance for Revlon. The 75 million Americans given birth to between 1946 and 1964 are a significant market to get the cosmetic/personal care sector. They have substantial levels of disposable income and therefore are brand dedicated consumers. installment payments on your The United States adolescent market. Girl, teenagers between ages of 12 вЂ“ 19 is going to account for practically 20 mil in the Usa State simply by 2010. Additionally the youthful affluent Latina American countries also symbolize growth opportunity. 3. The expansion in the Hispanic population. The Hispanic American segment may be the fastest growing in the U. S. and is also projected to be the largest community by 201 with forty five. 5 billion individuals. 4. The Asian American companies are also developing rapidly in addition to significant chances for companies in Asian countries which residence over 60% of the world's population. Moreover women in China, India and the Central East will be rapidly growing affinity for purchasing even more cosmetics. your five. Men are an external chance for Revlon. Males also buy personal maintenance systems such as pores and skin creams and hair care products and are interested in purchasing more. External Threats
1 ) Older people are likely to spend fewer on cosmetic makeup products and this is known as a growing problem for the industry. 2 . Major stores such as Wal-Mart have reduced inventory levels, leaving plastic companies with fewer for you to stock added products on retail store shelving. 3. People are concerned about product safety and the use of creature testing by cosmetic firms. 4. Competition is extreme in the aesthetic and skincare industry. 5. Gas prices are substantial and growing leaving the majority of Americans with less disposable income for choosing cosmetics.
THE EXTERNAL EVALUATION FACTOR MATRIX OF REVLON, INC.
External FactorsWeightRatingWeighted Report
seventy seven million American baby boomers born between 1946 and 1964 are a significant market for the cosmetic/personal care market. They have excessive levels of disposable income and they are brand devoted consumers. zero. 1530. 45 The United States teenage market. Woman, teenagers between the ages of 12 вЂ“ 19 will certainly account for almost 20 mil in the Usa State by simply 2010. Plus the youthful Latina American countries. 0. 1030.. 30 The growth in the Mexican population. The Hispanic American segment is the fastest growing in the U. S. which is projected to be the largest group by 201 with 40. 5 billion dollars individuals. 0. 1020. 20 The Oriental American marketplace is also growing rapidly and significant opportunities for businesses in Asian countries which house over 60 per cent of the world's population. In addition to girls in Chinese suppliers, India plus the Middle East
who have are quickly becoming more affinity for purchasing cosmetic makeup products. 0. 1530. 45 Guys also purchase...
Revlon Reports Initial Quarter 2011 Results, Nyc, April twenty-eight, 2011 (Business Wire)