Part 1- L'Occitane's qualifications history3
Part 2 -- The reasons to decide on this brand, this emblem, this design5 Part 3 - How about L'Occitane's advertising? 6
Portion 4 - Places, marketplaces, regions8
Component 5 - How culture could be a challenge? 9
Component 7- Build, measure and manage L'Occitane's brand fairness? 11 Quantity up13
Our team has chosen the French manufacturer L'Occitane as this body care store seems meets perfectly for the project. In fact , L'Occitane Finland turns out to be a quite business in Finland which has international operations with L'Occitane Italy. That's why; we certainly have thought that it might be very interesting to be aware of: -How one particular French manufacturer succeeds to adapt the brand to the Finnish marketplace? -How L'Occitane Finland deal with its communication's strategy to raise the brand recall/recognition with the Hittas, in order to create a positive brand attitude? Moreover, L'Occitane includes a very exact concept: american presto promotes human being development and respects the type and the traditions. It's interesting to know in the event the Finnish customers are aware of these values. Happen to be these Finnish women a fantastic target market? oOur steps to receive our unique interview
First of all, our team has been around one L'Occitane shop in Helsinki, to provide our task. We have been incredibly lucky as the marketing movie director, Mrs Sussi Stendahl of L'Occitane Finland were there. This woman provided us her business cards and the girl recommended all of us to send her a snail mail with our queries, because the girl was occupied. So , day or two after we have sent her an email with our questions. 1 week after, we now have succeeded to get one very quick interview and she guaranteed us to acquire a longer interview later since she was very occupied. Nevertheless, her quick answers helped all of us to start up again around the interview and created more deeply questions. Finally, we achieved her in Espoo, inside the Iso Omena's Mall last Friday and it had been a very interesting interview. The girl could solution well to our questions and she was very close to us. Sussi Stendahl offered us an interview of about thirty five minutes. It absolutely was very effective and good. oAbout the report
We now have constructed our report as a result of our interview and then, we certainly have interpreted the answers with the Design and Brand Administration course. That's why, the sentences with quotation marks make reference to Sussi Stendhal's answers as well as the rest of the explanation corresponds to our interpretation and our own research. Our report is split up into seven parts which develop every parts of the subject.
Portion 1- L'Occitane's background background
Our team: Would you explain all of us L'Occitane Finland's background background? Sussi Stendahl: " L'Occitane International opened in 1976 by Olivier Baussan, in Manosque, a small village inside the heart of Provence in France. Our factory is still located in the same village and all goods are manufactured there. Internationally, there are over 1 ) 200 retailers worldwide in over 95 countries. вЂќ " L'Occitane Finland was founded in 2005 and it is a privately held Finnish organization, not a additional to L'Occitane International. In Finland, we certainly have three retailers: two in the centre of Helsinki (KГ¤mp Galleria on Pohjoissplanadi 33 and Mannerheimintie 5) and the other in Espoo, in the Internationale organisation fur standardisierung Omena's Shopping center. вЂќ LВґOccitane Key times
1976 Olivier Baussan acquires an alambic and makes Rosemary petrol that he sells through Provence markets. 1980 Opening of the initially store in Manosque.
1982 In Burkina Faso, Olivier Baussan discovers Shea butter properties and decides to use this in soaps and skin care formulas. 1995 First shop opening in Hong-Kong.
1996 Initially store opening in New-York.
97 Use of Braille on goods packaging.
2006 1st TV marketing campaign in England.
06\ Creation of L'Occitane Foundation
2009More than multitude of shops around the world
Crucial figures of LВґOccitane Intercontinental
вЂў Much more than 4000 staff around the world
вЂў 1 ...